People search for something on Google about 3.5 billion times per day. And every online business competes daily for all this online traffic. Only a few of them succeed, though. Those who do great on Google are definitely investing in SEO with both their money and time.

Many ignore the benefits of SEO because they think it’s too expensive and complicated. But it shouldn’t be like that. If you know where to search, you can even buy premium links from $30. This will help you beat your competition, get traffic, and acquire new leads. Still, having doubts? Today, we’ll explore why SEO investment is essential for any business.

What Exactly Is SEO?

You might think this question is obvious. Yet, when I talk to business owners, most of them imagine SEO as inserting some keywords here and there. But the truth is that SEO for businesses consists of many aspects. At its heart, SEO is a strategy that helps increase the visibility of a website on search engines. But this strategy is a complex set of tactics that might even use Big Data. It’s an entirely different story, but you can see this page to learn more about the role of big data in digital marketing.

There are many factors to consider when it comes to SEO investment. Google has broad ranking guidelines, so you have to understand what you are doing. That’s why you need a clear yet flexible strategy. Otherwise, all your efforts will be pointless.

Why Does SEO Investment Matter?

Many businesses find investing in SEO useless. But in a world where even our grannies use the internet, ignoring the search rankings isn’t the best strategy. SEO allows you to reach new audiences that can love your brand. What can you expect from search engine optimization?

• Business visibility. Billions of people are using search engines to find products or services. It puts you in front of those searching for keywords in your niche.
• Competitive advantage. Who doesn’t want to stay ahead of the competition? SEO investment gives you that opportunity. While paid ads are temporary and costly, SEO can give you long-term results while spending less.
• Client loyalty. Want to form lasting bonds with your customers? SEO helps you know what is important to them, so you can provide the value they need.

Benefits of SEO For Businesses

Many internet users never bother to scroll past the first page of search results. And we all know that people trust people more than they do paid ads. When it comes to SEO for businesses, the advantages are very appealing. Some of these benefits include: 4562566526296566

Benefit 1. Stay Above The Competition

If you want to stand out, start investing in SEO. SEO can put you on top of Google search results. This lets you get a piece of massive traffic. You don’t need to be a marketer to understand that more traffic brings more clients. Of course, there are some exceptions, but it is a general rule of thumb.

More than 77% of people use Google at least three times daily. But what do they find? This is the question you must consider when doing SEO for businesses. Imagine that only 0.63% of Google users click on a link from the second search page. That’s why SEO investment is essential. It helps you stand out from the noise on the internet. Besides, it enables you to generate traffic that leads to conversions. As a result, you get more sales and revenue.

Benefit 2. Establish Your Brand Image and Improve Credibility

Brand awareness and credibility are the main ingredients in every successful business recipe. You can’t build a loyal customer base without it. Investing in SEO helps create brand awareness and establishes you as a credible authority. But it is also crucial to filter your published content to gain industry leadership. If the information you share is false or useless, your brand won’t get stronger.

When you have high-quality content, you can start getting the benefits of SEO. Analyze your competitors, audit your current website, and create an actionable strategy. First, concentrate on local SEO instead of choosing highly-competitive general keywords. Look at how Thumbwind does it. Instead of targeting ‘unemployment application,’ they focus on ‘unemployment application in Michigan’. The search volume is smaller for local SEO but ranking top 10 is much easier and cheaper.

Benefit 3. Enhance Your User’s Experience

88% of users never return to a website with a bad user experience. And 80% of those people are willing to pay extra for a better user experience. Clearly, good UX is a must for any business now. You should fix this before investing in SEO to ensure that nothing will stop you from getting results.

You can build customer advocacy and long-term revenue with great UI/UX. Work on your site’s structure and navigation. Ensure your webpage is secure and adheres to Google’s SEO requirements. You should also use analytics tools to audit your site regularly. Besides, try to improve mobile-friendliness for your webpage. This also helps you get more benefits of SEO.

Benefit 4. Improve Your Marketing Campaigns

SEO investment aligns well with just about any marketing goal. The primary objectives of most search engine optimization strategies often are to:

• Broaden the audience’s reach
• Raise awareness about new or existing products/services
• Attract new investments
• Increase ROI

SEO for businesses fits all these goals. And if performed well, SEO can even optimize your expenses on paid ads and influencer marketing.

Conclusion

Investing in SEO is essential for any business that wants long-term success. As SEO strategies evolve, the competition gets stiffer. But with an appropriate strategy, you can get the results you want. With solid SEO investment, you can increase your traffic, get loyal customers, and increase revenue.

The post Investing in SEO: Reasons & Benefits for Your Business appeared first on Platform to Showcase Innovative Startups and Tech News.

According to the most recent data, there are nearly 1,000 real estate investment trust jobs available across the United States. This number has been steadily increasing over the past few years, and it is expected to continue to grow in the future.

There are a variety of positions available within real estate investment trusts, including asset management, finance, and operations. With such a large and growing industry, there is sure to be a position that is perfect for you. So don’t delay, start your search today!

What Is a Real Estate Investment Trust?

A real estate investment trust (REIT) is a company that owns, operates or finances income-producing real estate. REITs pool the capital of many investors to purchase property portfolios, which often include office buildings, shopping centers, apartments and warehouses. Investors in REITs receive regular dividend payments from the income generated by these properties.

REITs can be publicly traded on major stock exchanges or offered as private placements. Publicly traded REITs are required to distribute at least 90 percent of their taxable profits to shareholders in the form of dividends. This makes them attractive income vehicles for investors seeking regular cash flow. Private placements are not required to make distributions to shareholders but may offer tax advantages and greater control over the underlying real estate assets.

REITs offer investors several benefits, including:

• Diversification: By investing in a REIT, investors can gain exposure to a diversified portfolio of income-producing real estate assets without the hassle and expense of direct ownership.
• Liquidity: Shares of publicly traded REITs can be bought and sold on major stock exchanges throughout the day, providing investor with convenient liquidity.
• Professional Management: REITs are required to have a professional management team in place to oversee the day-to-day operations of their portfolios. This allows investors to reap the benefits of professional management without having to directly manage the properties themselves.

The benefits of investing in REITs

Real estate investment trusts (REITs) offer a unique opportunity to invest in large-scale commercial real estate projects without having to undertake the development or management yourself. REITs pool the resources of many investors to purchase, finance, and manage properties on their behalf. In exchange for this professional management, REIT investors enjoy several benefits, including:

Diversification: By investing in a REIT, you can spread your risk across many different properties and geographic areas. This diversification can help protect your investment from downturns in any one particular market.

Liquidity: REITs are required to distribute at least 90% of their taxable income to shareholders in the form of dividends. This distribution policy provides shareholders with a high level of liquidity and makes REITs an attractive investment for individuals who may need to access their cash quickly.

Professional Management: As mentioned above, REITs hire professional managers to oversee the day-to-day operations of the properties they own. This frees up investors to pursue other opportunities and leaves the management of the property in the hands of experts.

If you’re considering investing in a REIT, be sure to do your research and consult with a financial advisor to determine if this type of investment is right for you.

The types of REITs

REITs are classified as either equity REITs or mortgage REITs (mREITs). Equity REITs are the most common type and focus on owning and operating real estate properties. They use the rental income from these properties to pay dividends to shareholders. Mortgage REITs invest in mortgages and mortgage-backed securities (MBS). These securities are then used to generate income for shareholders.

The different types of REITs can be further divided into subcategories. For example, equity REITs can be further classified as office REITs, retail REITs, or residential REITs. MortgageREITS can be further classified as agency mREITs or non-agency mREITs.

Below is a list of the different types of REITS:

• Equity REITs: Office REITS, Retail REITS, Residential REITS
• MortgageREITS: Agency mREITS, Non-Agency mREITS

Why real estate investment trusts Are Popular

Real estate investment trusts (REITs) are popular for a variety of reasons. They offer investors a number of benefits, including the ability to diversify their portfolios, generate income, and access a variety of real estate investments.

There are a number of different types of REITs available to investors, which provides them with the flexibility to choose an investment that meets their specific goals and needs. For example, some REITs focus on residential properties while others invest in commercial real estate.

REITs also offer investors the opportunity to generate income. Most REITs pay out a portion of their earnings as dividends, which can provide investors with a steady stream of income. Additionally, REITs often offer shareholders the ability to participate in the appreciation of the underlying property values.

Finally, REITs offer investors access to a variety of real estate investments that they might not otherwise have the opportunity to invest in. For example, some REITs focus on specific sectors such as healthcare or self-storage. Others invest in properties located in specific geographic regions. By investing in a REIT, investors can gain exposure to a wide variety of real estate assets without having to purchase and manage them directly.

How do Real Estate Investment Trusts Work?

A Real Estate Investment Trust, commonly referred to as a REIT, is a company that owns, and in some cases, operates income-producing real estate. REITs own many different types of commercial real estate, ranging from office and apartment buildings to warehouses, hotels, shopping centers, health care facilities, and self-storage units.

REITS are easy for investors to get exposure to the real estate market without having to buy or finance property themselves. And because they trade on major exchanges like stocks, they offer liquidity and can be bought and sold quickly.

There are two main types of REITS: equity REITS and mortgage REITS. Equity REITs invest in and own properties, while mortgage REITS lend money to other investors who are buying property. Both types of REITS can be publicly traded on major exchanges or offered as non-traded REITs, which are not listed on an exchange.

As of December 31, 2019, there were 229 equity REITs and 28 mortgage REITs trading on major U.S. stock exchanges.*

*Source: National Association of Real Estate Investment Trusts (NAREIT)

Are real estate investment trusts a Good Investment?

There are many different types of real estate investment trusts, but most of them are set up as pass-through entities for federal income tax purposes. This means that the trust does not have to pay corporate taxes on the income it earns from its real estate holdings. Instead, the trust shareholders are taxed on their share of the trust’s earnings.

The main advantage of investing in a real estate investment trust is that it gives you a way to invest in large, professionally managed real estate portfolios without having to buy or manage individual properties yourself. Another advantage is that REITs tend to be less volatile than stocks, providing a measure of stability in your portfolio.

However, there are some disadvantages to REITs as well. One is that they typically don’t offer the same potential for capital appreciation as individual properties. Another is that they often have high expenses, which can eat into your returns. And finally, REITs usually don’t offer the same degree of control or flexibility as owning individual properties.

Types Of Jobs Available In Real Estate Investment Trusts

Real estate investment trusts, or REITs, offer a variety of job opportunities for those interested in the industry. Real estate investment trusts is a good career path,  From asset management and portfolio management to acquisitions and development, there are many different jobs available in real estate investment trusts.

The most common jobs available in real estate investment trusts are in asset management. Asset managers are responsible for the day-to-day operations of a property, as well as its long-term strategic planning. They work with tenants, landlords, and other stakeholders to ensure that the property is well-maintained and profitable.

Portfolio managers are responsible for managing a company’s entire real estate portfolio. This includes properties of all types – office buildings, retail centers, apartments, warehouses, etc. Portfolio managers work with asset managers to ensure that each property is performing up to its potential.

Acquisitions and Development jobs are responsible for finding and acquiring new properties for the REIT to invest in. This can involve working with brokers, developers, and other stakeholders to identify potential opportunities. It also requires strong analytical skills to evaluate whether or not a particular property is a good fit for the REIT.

There are also many support roles available within REITs, such as accounting, finance, marketing, human resources, and information technology. These positions are essential to the day-to-day operations of a REIT but do not directly involve working with properties or tenants.

Conclusion

The job market for real estate investment trusts (REITs) is surprisingly strong, with a wide variety of positions available. The most common jobs are in asset management and acquisitions, but there are also many opportunities in operations, finance, accounting, and law.

Asset managers are responsible for the day-to-day performance of the REIT’s portfolio. They create and implement investment strategies, monitor market conditions, and make decisions about when to buy or sell properties. Acquisitions analysts conduct due diligence on potential properties and assist in the negotiation of purchase agreements. Operations managers oversee the REIT’s properties and staff, ensuring that they are running smoothly and meeting all regulatory requirements.

Finance professionals at REITs work on a variety of tasks, from forecasting cash flow to preparing financial statements. They also work closely with investors to ensure that they are getting the best possible return on their investment. Accountants maintain the REIT’s financial records and prepare tax returns. Lawyers advise the REIT on legal matters relating to its business activities.

REITs offer a great opportunity for those interested in a career in real estate. The industry is growing rapidly, and there is a high demand for qualified professionals. With a little research, you should be able to find a position that suits your skills and interests perfectly.

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Humanity is gifted with a need to always build on what was previously built. This is what we call progress. We began with stones and sticks. We tamed the environment and shaped it to our needs. We found ways to live together and called it religion along with ever-evolving ideologies. We learned to trade in barter and then replaced that with a fiction called money. We came up with monarchy and then evolved into a democracy. We keep evolving. So does everything around us. Who would have thought that you can trade the gold with a bunch of paper a thousand years ago? Just like that, you can be a real estate success without ever owning a property. 

A Real estate investment trust is another example of how we keep on evolving and how it evolves everything around us. Now you want to build a career in real estate without the hassle and responsibility of a physical property. 

Before you ask “is real estate investment trusts a good career path?”, do you even know what it is?

Real Estate Investment Trusts (REITs) are companies that own, handle or operate real estate properties. REITs is a mutual fund that holds income-generating properties. These properties can be anything from hospitals to malls or schools and colleges.

People can purchase shares or real estate stocks from publicly-traded REITs. The REITs then use that money to finance or acquire assets and securities. REITs then generate revenue either by rental income or interest payment. The revenue gets distributed among the many shareholders and investors. This becomes a source of passive income for investors where they don’t have to get involved physically.

REITs are already a vital part of the economy in countries like the United States of America. According to reports, the market size by revenue in 2021, of the REITs industry, stands at $214.4bn. REITs are certainly the future of the real estate business. The major advantage of REITs is that people can benefit from real estate with minimal knowledge about the subject.

Types of real estate investment trusts

When one buys real estate stocks or invests in REITs, they invest in a liquid asset. Contrary to buying a property and being stuck with it. One can buy stocks of multiple properties and resell them in the real estate market. Once can diversify the risks by doing so. Diversifying risks is investment 101. There are a few types of REITs one can invest in. Here we are going to talk about two main types of REITs: Equity and Debt.

Equity real estate investment trust

This is one of the traditional approaches to investment. One can invest in a company that manages or owns properties. For example, a shopping mall. The investors or stakeholders get regular dividends from the rental income or profit made after selling a property. Here, one can take the role of a developer without ever taking the responsibility of buying or managing a property. REITs do that on the investor’s behalf.

Mortgage or debt REITs

Here one invests in REITs that finance the property using the pooled funds. Investors buy real estate stocks for REITs, and those pooled funds are used to provide loans. Naturally, the dividends are distributed from the interest earned on those loans. The operations here are the opposite of equity REITs.

This one is a great option for those looking to add another layer to their diversification of risks. There is a mix of equity and debt REITs. One gets regular dividends from the interest on loans, rental income, and capital gains. 

Pros of REITs

1. Anyone can invest without having extensive knowledge of how real estate works.
2. It requires less capital.
3. High liquidity – One can easily sell off shares or stocks. Whereas, it becomes excruciatingly hard to sell off a physical property.
4. Opportunities to add many layers to the diversification of risks.
5. The properties are fully vetted. REITs do not invest in bad properties. In short, they vet the properties on your behalf.
6. It is transparent and with 90% profit being distributed among the shareholders.
7. Tax advantages over owning a property.

Cons of REITs

1. The stocks are dependent on the economy. So, there is always a stock market risk exposure. However, real estate value fluctuates even when one owns a property.
2. Trust issues – you have to rely on someone else to manage properties.
3. One has to pay management fees since somebody else is handling the properties for them

Real estate investment trusts career choices and statistics

Now that you know REITs, you are one step closer to making an informed decision. “Is real estate investment trusts a good career path?” is as legitimate a question as a good REITs. As said previously, humans always look for progress. REITs are an inevitable future and a career opportunity. Yes, it comes with its own risks, but all changes do. If humans were afraid of changes, we would never progress to the age of the internet and nuclear energy.

Yes, real estate investment trusts is a good career path as the current trends show that this sector has great opportunities. In 2019, Over 274,000 people were employed full-time by a REIT. By a short survey it was found out that on LinkedIn, around 1000 jobs are posted on daily basis. And it will only become better in the future.

The government pays more respect to real estate development when it comes to building an economy. And the investors consider REITs as a safe and reliable source of income. This trust brings in a lot of investors’ money. So naturally, there are too many job opportunities in this sector. And this overall makes real estate investment trusts a good career choice. Another case in point is the amount of money people are making who are involved in REIT. Just look at the numbers below.

The types of jobs in this sector are property managers, development executives, acquisitions managers, operation managers, data analytics, and many more. Best paying jobs in REIT are Real Estate Investor, REIT Analyst, Real Estate Agent, Real Estate Property Appraiser, etc. The highest-paid makes an average of $124k annually.

Frequently Asked Questions:

Let’s look at a few questions for certain types of jobs in this sector:

Is real estate acquisitions a good career path?

A REITs firm has to vet each and every property before investing in it. Investors and the company can lose a lot of money if they invest in a bad property. The Acquisitions team looks for new investment opportunities. They map the possibility of funds and investment opportunities. If you want a career where you come up with better investment strategies, then this is the pathway for you.

Is real estate development a good career?

These are the eyes and ears on the ground for any firm. The development team is the core of any REITs firm. Developers work with the contractors on-field and finance the development of a property. You can say that without developers, there wouldn’t be any property. If you are someone who can’t sit in one place and loves working in the field, then this is a great pathway for you.

Is property management in REITs a good career?

Property managers are responsible operations of properties under their onus. They are in charge of how property functions and generates revenue. You can make the most money in this. If you are somebody who becomes a default logician in all family functions, then this might prove to be a great pathway for you.

Is investor relations in REITs a good career?

If one invests money in REITs, then they will have a lot of questions. Investor relations is responsible for maintaining good relations with investors. Investors are naturally cynical, with a lot of money on the line.  REITs firms can lose their trust based on a single bad experience. This is a great pathway if you like dealing with people, answering their questions, and calming them.

Final words

So, is real estate investment trusts a good career path? Short answer, YES!

There are risks associated with every career pathway. In the end, what matters is whether you are honest with yourself or not? Before choosing any career, reflect. Reflect on what skills you have and what skills you want to build? What are the resources available for you to upskill yourself? And most importantly, would you enjoy acquiring said skills?

There are many pathways to choose from when it comes to picking the right choice of REITs career. The right choice is where you align, not where you earn the most money. For example, one might focus on the best paying jobs in real estate investment trusts and go for property management. But they might be the kind of people who can’t sit at one place the whole day.

In the end, the decision is yours. Research more. Read case studies. Connect with old and new people in the industry. Reflect on your finding and make an informed decision.

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