What is Skilled Marketing?

Skilled marketing is a type of marketing that uses sophisticated techniques to target potential customers. It is often used by large companies to reach a wider audience. However, skilled marketing can also be used by small businesses and individuals to reach a specific audience.

There are many different ways to remove skilled marketing from chrome. One way is to use an extension or plugin that will block skilled marketing content. Another way is to use a privacy setting in chrome that will prevent sites from tracking your browsing behavior. You can also adjust your ad settings so that you don’t see any ads from skilled marketers.

Sources of Skilled Marketing Virus Infection

The skilled marketing virus is a type of malware that is designed to redirect your web browser to unwanted advertising websites. This can be frustrating and may even lead you to inadvertently install other malicious software onto your computer.

There are a few different ways that your computer can become infected with the skilled marketing virus. It can come bundled with other free software that you download from the Internet. It can also be installed by third-party browser extensions or add-ons that you install. Finally, it can come from visiting malicious or compromised websites.

Once your computer is infected, the skilled marketing virus will modify your browser’s settings and add itself to the list of search engines. This will cause your web browser to redirect all of your searches to ads websites instead of the website that you intended to visit. In addition, the skilled marketing virus will also replace your homepage and default search engine with an ad website.

Fortunately, it is possible to remove the skilled marketing virus from your computer. The first step is to identify and uninstall any third-party browser extensions or add-ons that may be causing the problem. Next, you will need to reset your web browser’s settings back to their defaults. Finally, you should scan your computer for malware using a reputable security program.

How to Remove Skilled Marketing from Chrome

If you’re seeing unwanted Skilled Marketing ads in Chrome, you can try these steps to remove them:

1. On your computer, open Chrome.
2. At the top right, click More.
3. Click Settings.
4. At the bottom, click Advanced.
5. Under “Privacy and security,” click Site settings.
6. Click Pop-ups and redirects.
7. Turn off Pop-ups and redirects.
8. Close the Settings tab and refresh the page that Skilled Marketing was on

Conclusion

At this point, you should have a good understanding of how to remove skilled marketing from chrome. If you follow the steps outlined in this article, you should be able to do so without any trouble.

The post How to Remove Skilled Marketing from Chrome? appeared first on Platform to Showcase Innovative Startups and Tech News.

The advertisement of a product, service, or company enhances its visibility and increases its customer base. The products in advertisements are presented in a way that they gain maximum mass appeal and increase their sales. 

However, advertisements are not just a tool for companies to increase their sales and profits. Advertisements also ensure greater awareness about a specific brand and its products. Thus, a company also tries to enhance its customer base and increase customer loyalty towards its products through its product advertisement examples. 

The following are some of the most popular brands that have won several hearts for their unique advertisement ideas. Each of the following companies has used specific styles of advertisements to promote their manufactured products. Be it using social media advertisements or running them on television, the following companies have some of the best product advertisement examples for attracting the crowd. 

Best Creative Product Advertisments Examples

We have curated the list of the best examples of creative advertisements that have forced people to gaze at them in awe.

1. BBC Dracula Billboard

BBC attracted millions of people across the United Kingdom through its out-of-the-box advertising strategy for Dracula Billboard. The company set up billboards across the United Kingdom with several steaks hammered on them. The arrangement of the steaks caused the real thrill at night when the shadow of the steaks formed the face of a vampire. While on the one hand, this advertised the show Dracula Billboard, it also implemented an innovative advertising strategy to catch the eyes of the people. 

It is evident how the company did not choose to go for mainstream advertising over social media or Television and came up with such an innovative idea to promote their show across the UK. But what was so different about this? 

Indeed, setting up billboards is nothing great but the arrangement of the steaks and its reflection certainly was. The company did not just aim to attract people traveling along that path but also sought to engrain the picture of their show in their minds. 

2. Always: Like a Girl

Always stands to be one of the most unique social media product advertisement examples. The company’s tagline #LikeAGirl brought about an uproar on social media as it empowered young women and ensured they felt more confident. The idea behind the advertisement phrase was an idea to accept oneself and not feel inferior. 

The #LikeAGirl catchphrase became viral all over social media, and young girls began to use the phrase more often than ever. It gave girls a lot of encouragement and accept themselves without comparing with boys. The ad made them believe they are equally stronger, quite against the popular belief. 

The product advertisement examples mentioned in this section explains the marketing strategies undertaken by a few world-recognized companies and how it has impacted their target customers. It is evident that all these advertisements focused on creating innovative or eye-catching advertisements to increase their customer base.

3. Debeers: A diamond is forever

Debeer is one of the most significant ornament companies that began its popular ad slogan ‘A diamond is forever’. It signified the importance of engagement rings, associating the same with ever-lasting marriages. Debeers brought about a significant change in the industry whereby the sales of diamond rings in general and Debeers rings in particular skyrocketed. 

The company based its advertisement on a simple message of love the importance of marriage. It utilized the romantic notions of people about marriage and presented it in a picture-perfect way through its advertisement slogan. Though Debeers rarely went for elaborate advertisements, all of them were built around this tagline. 

4. Cadbury Silk: ‘Kiss me’ Jingle

Cadbury has won a million hearts through its innovative way of advertising its products. The company believes in focusing solely on its products and framing advertising strategies accordingly. One of the most popular product advertisement examples of the company is its ‘Kiss me’ Jingle made for promoting Cadbury Silk. The chocolate company had connected the love for chocolates amongst couples and the tradition of gifting chocolates to each other. The advertisement started to air during Valentine’s Day, winning the hearts of most couples.

Additionally, the ad also portrayed the thrill of enjoying a bar of Cadbury Silk and how it translates to love and intimacy amongst couples. The name Cadbury Silk was also symbolic of the rich taste of love and smoothness in relationships. The advertisement was aimed at heightening the intimacy between couples and spreading love on the occasion of Valentine’s Day through its advertisements. 

5. Dove: Healthy skin over beautiful skin

Dove is popular for being one of the first beauty brands to challenge the normative beauty standards of women. It also encourages them to move towards choosing products for healthy skin over beautiful skin. The product capitalizes on the emotions of its customers and frames its product campaigns accordingly. Dove advertises its products by showing how it encourages women to accept their true beauty and be confident about the same. The company also has a reputation for the powerful advertisement message that it spreads through the marketing of its products. 

Dove advertisements are also popular for their highly empowering content. It deconstructs the notion of beauty and engages women from different age groups as a part of their advertisements. The company also ensures that original feedback of the users is present in its advertisements. For instance, one of the company’s advertisements aired on Television included the reviews of housewives who used dove. 

While on the one hand, this considerably empowered women who stayed at home, it also encouraged them to buy the products as they received the most honest reviews from the customers. This was indeed one of the most innovative product advertisement examples coming out of Dove. 

6. Nike: Just do it

The slogan of the brand, Nike has a huge influence upon the mass. The slogan “just do it” was created by Wieden Kennedy, an independent marketing agency for Nike’shuge television advertisement. This advertisement includes women athletes who took part in several sports events like running, playing basketball, cross-training, and walking. 

Dan Wieden, the founder of the marketing agency, said, “Each spot was developed by a different creative team and was markedly different from the other”. This advertisement had an inspiring effect on the masses. The response of the audience was remarkable. Wieden says, “the general public surprised us all.”

The slogan got widespread in the field of athletics and this tagline gradually started appearing in t-shirt prints, fridge magnets, sippers, etc. Nike then starts using this tagline in the advertisement where women portrayed empowerment by participating in sports. 

This event was followed by another advertisement that was released in 1995 where women were claiming their rights to take part in sports. The portrayal of women taking part in sports struck the mass psyche, which made them think about the conventional domestication of women. Women who released their imposed limitations started supporting this advertisement campaign. This resulted in people buying products produced by this company. Again, the tagline “just do it” also acted as an inspiration for the youth. With the message ‘to move on in life without giving a second thought’. 

Nike’s advertising slogan ‘Just Do It’ became so common and famous that it was often used by the youths as a popular catchphrase to motivate each other. The tagline instills a sense of self-confidence amongst individuals. Thus, it is evident that this advertisement expanded the company’s target customer base and gained huge popularity through its tagline.

7. Loreal: Because we’re worth it

L’oreal Paris declared its 50^th anniversary on the occasion of International women’s day. The tagline that this company has been using is “Because we’re worth it.” The company said, “The brand has been relentless in its dedication to breaking down barriers. From pioneering science and innovations that empower women through beauty, to its diverse family of global spokespeople, L’oreal Paris continues to challenge stereotypes. Giving women the confidence and power to take the place they deserve in the society.”

The brand got its popularity because of its famous tagline that portrays the empowerment of women. This line validates the worth of self in women who are shamed years after years for something or nothing. The idea of shaming women of their flaws got negativism by this line. This deserving validation for women had a massive impact on the masses. 

This led the mass in buying different products produced by the company. The second survey that was conducted in partnership with Ipsos revealed how one among the three people being sexually harassed, gets the strength of survival through this tagline. 

This company has also taken the initiative to counter any street harassment faced by women who happen to be very public. Thus, providing a safe space for women and encouraging them to fight all odds in order to survive in a male dominant society. These initiatives have very well influenced the masses of Pakistan, Egypt, Morocco, Lebanon, France, Mexico, Canada, Argentina, the United Kingdom, and many other countries.

8. Apple: Think different

The tagline of the advertisement of the brand, “think different” got its spotlight after Steve Jobs’ sudden death. This slogan has received a positive response from IBM. Apple launched its products with this tagline. Be it television advertisement, print advertisement, or other television promos. This slogan received a huge positive response from the mass. 

For this tagline, the company won many reputed awards such as the 1998 Emmy Awards for making the best commercial advertisement. They won Grand Effie Award in 2000 too, for spreading a remarkable advertisement campaign. Such was the success in producing an advertisement like that—people were seeing it as a powerhouse of marketing.

This campaign was successful in evoking the emotion of the mass. This advertisement influenced the viewers as they watched the revolutionaries. The advertising campaign seemed very appealing to the common sense of mass, which urges us to think in different ways. 

The masses started to try to think differently. This appeal obviously resulted in them buying products from this company. Gradually the company began to become popular in countries like America, France, Canada, Australia, India, and many other countries that can afford apple. The campaign utilized the reasoning appeal that was successfully able to evoke the thinking ability of the mass. Posters, billboards, and magazines were full of advertisements of Apple that would contain the slogan, “think different”. 

The repetitive assertion upon the masses through innumerable promotions made them get influenced in a positive way to think differently and thus, buy from the company.

9. M&Ms: Melts in your mouth

M&Ms are button-shaped chocolate that comes out in different colors, the name of the company being printed on the chocolates. There are several taglines by M&Ms influencing the masses to try the taste of it. The slogan that became famous among the mass of America is “Melts in your mouth, not in your hand”. This slogan makes it the most likable one among the masses. This is one of the strategies of the brand where it has created a sweet that does not melt easily because of the shell that binds the chocolate present inside. Researchers say that it has become a part of the lifestyle about which people keep talking.

The product has been mainly produced to target the children though it has gained success among the youth through its creative taglines and, of course, through the advertisement campaign. After World War II, there has been a shift among the candy eaters where, apart from the children, the men and women also started to get access to candies. 

Thus the company was successful in enquiring about the support of both children and their parents. The company plays a huge role in influencing the American culture for the past eighty years. The colors also provide fun to the consumers and influence them more to buy the candies. The company also received awards for producing a television commercial. This again helped the company to reach out to the consumers. However, the tagline of this company appears to play a major role in influencing mass psychology.

Simple Yet Clever Examples of Advertisement Campaigns

Here are some examples of simplicity at its best.

1. KFC

The slogan for KFC is finger-lickin’ good. The company targets the visual sensory parts of the body. The advertisement and the hoardings of the company mainly focus on showing off their food products in a grand manner. The salivary glands are given a tickle while preparing such a hoarding. Predominantly they poetry their recipes to be a punch of secret spices.

They play on the element of surprise as well. Next, the main color code in the whole ambiance of KFC is red. Red is a vibrant color that catches the attention of people faster than any color. They design their advertisements and hoardings in such a manner that the color code catches the eyes faster and has a lasting effect.

The company also plays on the image which is popularly seen to be about the food products. They present food products in such a manner that portrays them to be something that is highly desirable. That makes people want to try KFC more often and leads to increasing the sales of the company.

KFC advertisements solely depend on focusing on their food product. Be it a chicken bucket or a burger, the advertisements portray an enlarged image of the product, making it look more desirable. Such a projection perfectly fits with the tagline of the company where seeing the food item indeed makes you believe it’s Finger-lickin’ good. 

2. McCain

This company dealing with mainly frozen food advertises itself to help attract the wholesalers and buyers. The company runs on the tagline of preparing food in a jiffy. 

It focuses on tapping the market that likes its food cooked in a jiffy. The advertisements provide the message that how food can be prepared in a jiffy. Advertisements allow people to be aware of the new frozen products.

The logo of the company signifies the drastic change of the logo of the company along with the change in its branding. McCain provides a homely vibe in the advertisement that makes the company find a place in almost everybody’s budget.

It is evident that the company does not have elaborate advertisements. Rather, it solely depends on spreading a simple message to its target customers regarding the ease of cooking food through McCain. 

3. Vero Moda

The Usp of Vero Moda is a blend of style along with comfort. Vera Moda, one of the best-selling retail stores in Europe has been able to establish itself across the globe. Advertisements of Vera Moda may not be that striking or setting it apart from other brands. 

Yet the brand tries to uphold its subtle feminine character that has been its primary characteristic from the very beginning. The company’s advertisements are based on subtlety and elegance. It pairs these two adjectives to develop some of the most beautiful advertisements and attracts a significant number of customers. 

Advertisements of Vera Moda have been able to reach new heights due to the birth of its social media handle. The social media handle has been able to well present the brand in a magnificent manner. Everyday feed along blending it with advertisements their new launches have helped them to boost their sales to a significant amount.

4. Nivea

The tagline “it starts with you”. The company empowers the virtue of self-love and self-power and manufactures a range of beauty products that helps people to feel good about themselves.  The advertisements of Nivea all around the world provide a feel-good vibe about oneself and ensure that people can relate to that.

The launching of the Nivea men’s range provides a range of products exclusively for men, thus promoting the idea that even men can be aware of their bodies and feel good about them. The Nivea brand takes its tagline seriously and ensures that all the advertisements abide by the tagline.

The tagline of Nivea aims at increasing self-confidence and prioritizing oneself. Thus, prioritizing always begins with the body, and Nivea advertises its products through this. It also undoes the inherent gender binary in the construction of normative beauty by including skincare and cosmetic products for men too.

5. Philip Morris International 

Being a holding company, and being the company that has launched products like Marlboro, the tagline is what would catch the attention of the people the most in this case. The company has been the mother company for many cigarette brands starting from Virginia Slims to Raffles. Folks consider these to be the elite cigarettes and for each of them, there is a separate tagline.

For example, Marlboro is “Mild as a May”. The taglines are usually simple. The sole goal of the company is to deliver products that cause minimum damage to people. The company majorly deals on goodwill and they advertise their products in an elite manner that also creates a similar image in the mind of people consuming it. 

The company also started to revolutionize the tobacco industry even after the growing awareness about the harmful impacts of tobacco through its innovative advertisements. It made most of the concept of masculinity to gain popular support from its customers who were enticed to try out its products through its advertising strategies. 

The product advertisement examples used by Philip Morris are indeed credible because contrary to most items, the company manufactured a highly controversial item- cigarettes. In spite of that, the company never failed to stay out of public attention through its superior advertisement mechanisms. 

6. Budweiser: Whassup

One of the earliest commercials promoting beer has been that of Budweiser that popularised the tagline “What’s up”. It was mainly done in order to uplift pop culture. At that time it was considered to be annoying yet the company revived the same commercial in 2020 as a part of the Covid relief measures. The advertisement yet annoying holds a lot of nostalgia, yet has attracted a large number of consumers. The revival of old advertisements has helped the company to enhance its customer base.

The product advertisement examples mentioned in this section reveal how companies have started adopting a new method of marketing their products that include sending across a simple message. This message generally complies with the company’s mission and throws sufficient light on its products. 

7. Lay’s

Being one of the most popular chips companies globally, Lay’s has set an innovative advertising example for the world. The company has implemented different advertisements for each of its products. Lay’s also associated a local touch in its advertisements based on the flavors to gather considerable mass appeal. 

The company’s advertisements also keep in mind the demographic tastes and preferences of its target customers. For instance, the company focuses on the indigenous flavors of each region while running its advertisements. This attracts significant people towards its products and enhances the popularity of the brand. 

Lay’s is also popular for implementing celebrity marketing strategies for promoting its products. Some of their advertisement examples include the ones that involve the most loved and popular celebrities from Bollywood in India to showcase their love for a product. The company could attract the fan base of these celebrities and thereby expand its customer base through its new and innovative ways of marketing. 

Conclusion

It is evident that ad campaigns play a key role in promoting the products and services of a company and fetches a greater customer base. Over the years, different companies have implemented several advertising strategies and the best advertisement examples are given above. These advertisement examples show a different and innovative marketing strategy undertaken by each company and their thought process behind it. The examples also show how the companies frame their advertisements based on their target customers. 

One thing is for sure, all these companies seek to catch the customers’ eye through creating innovative and out-of-the-box content. Gone are the days when companies used to promote their products and services directly without providing any content to them. In today’s world, it is all about how one advertises their products and services in the competitive market. 

The product advertisement examples also prove that the audience or the target customers require engaging content to attract them towards the products or the company, and this aspect of customer behavior makes considerable sense. In a competitive market where most companies sell similar or slightly differentiated products at the same price, it is all about how the products are portrayed and how they attract the customers’ attention. 

The post 16 Creative Product Advertisement Examples & Ad Campaigns You Must See appeared first on Platform to Showcase Innovative Startups and Tech News.

Often business owners perform a PESTEL Analysis as an accompaniment to SWOT Analysis. Wish to understand the strengths and weaknesses of your business better? A regular PESTEL Analysis will help you in that case. This analysis proves helpful in a large number of industries. The results of PESTEL permits organizations to carry out a SWOT Analysis more efficiently.

Have you ever wondered how agricultural industries regulate and forecast their harvest periods? They analyze the environment to understand the dry seasons in the particular area. This allows them to determine the crop and its growth as well. Ever heard of a food chain shutting doors to customers? Chances are that they did not meet the food quality standards. You can understand more about food choices, cultural and religious reservations, and food safety standards through PESTEL Analysis.

In this article, we shall understand why PESTEL Analysis is a necessary step for you and our business. We shall also take a look at how the external analysis by PESTEL works to affect an organization.

What is PESTEL Analysis?

PESTEL Analysis or PESTLE Analysis is a tool in business that helps to observe and analyze the external factors that impact the organization’s performance. This framework or tool comes in handy, especially when starting a business from scratch or venturing into foreign markets. The external forces that an organization or business can face are of multiple types. Thus, as an acronym, PESTEL stands for all of them. 

• P: Political
• E: Economic
• S: Social
• T: Technological
• E: Environmental
• L: Legal

The purpose of PESTEL Analysis is that it allows business owners to conduct a circumstantial analysis. Suppose one comes up with a well-defined strategy like a market positioning strategy or business plan for implementation. However, the need for PESTEL does not end there. Repetitions of PESTEL Analysis at intervals of six months at least is ideal. This is because macro-environmental factors show change abruptly and quickly. 

How is it possible to keep track of the changes in the environment? It is challenging to keep track of the changes unless there is regular monitoring.  The organizations that make use of PESTEL can thereby successfully monitor the changes and respond to them accurately. PESTEL framework offers a competitive edge to businesses that can analyze their environment and differentiate themselves from the competition in the market.

Is it PESTEL or PESTLE Analysis?

You might have heard both variations and gotten confused as to which out of the two may be accurate. The answer to this doubt is that both are – PESTEL and PESTLE are used interchangeably. The switch occurs in the last letter in the acronym. However, there is no real reason behind this apart from preference. Both variations refer to vital macro-environmental factors but the order in which environmental and legal factors are arranged varies.

You may have noticed the usage of PEST – this is a condensed version of PESTEL Analysis. The need of your brand decides the factors which are applicable in the case of analysis. This, in turn, decides what variation of PESTEL is used. As far as the correct usage of PESTEL and PESTLE is considered, both are correct. 

PESTEL Model Analysis

As mentioned earlier, PESTEL Analysis leaves a significant impact on the performance of the organization. PESTEL Analysis is the first step to ensuring mindful steps towards good business. People have brought in changes concerning demographic, ethical, intercultural, and ecological factors. Consequently, the variations to the framework result in DESTEP, SLEPIT, and STEEPLED.

PESTEL analysis is a straightforward tool that can give rise to both risks and opportunities for an organization. The objectives of this framework are:

• Realizing the external factors that are currently affecting your business.
• To keep track of the external factors that may undergo some change in the future. The impact on organizations changes quite naturally. 
• Making full use of the trends in change to reap the best opportunities for your business.
• Better defense practices against the risks as observed from the changes in the external factors.
• Overall, the PESTEL tool provides an assessment of a new market for the growth of a business.

It is evident that a higher number of opposing forces will only affect the growth of a business in the market. However, when you have to deal with the negative factors, it becomes more challenging to focus on the marketing and growth strategies of the business. Therefore, there is a reduction in the profits as well as the profit potential overall.

In the next section, we shall ignore other variations and break down the standard PESTEL model to understand the acronym’s individual letters.

PESTEL Factors in Business – PESTEL Model Explained

PESTEL can be broken down into political, economic, social, technological, environmental, and legal factors.

Political Factors

An area’s politics is one of the most important factors that decide how well the market prospers. So what do political factors include?

• Taxation policies
• labor laws
• trade restrictions
• environmental regulations
• corruption
• foreign trade policies and
• Standard government policies. 

These factors are all about how the government and its laws interact with the economy. 

However, the stability or instability of the government heavily impacts industries as well. Apart from deciding the way organizations do business, you can also predict future legislative events. The course of legislation and policy-making in an environment, thus, shapes the marketing policies of a business. Government policies determine a demographic’s education, health, and infrastructure, which requires a thorough analysis of potential risks. Thus, PESTEL comes in handy to businesses in this case.

Economic Factors

Economic factors determine the performance of a particular economy. The most common factors include:

• economic growth
• interest rates
• exchange rates
• inflation rates
• unemployment trends, and
• Net income of users. 

It must be evident to you that none other than these factors drive businesses in any industry. 

Observations made through the PESTEL model will bring into light the supply-demand models of the environment. The economic factors will tell you all about the purchasing power of the population. This, in turn, affects the way you set your prices for the products.

The economic indicators of an environment are primarily reported by the government agencies and Central Banks. However, to gain perspective on a local level, external analysis by PESTEL offers good results. Moreover, the economic factors will let you refinance your debts every time there is a drop in the interest rates. 

Social Factors

When considering the environment for a new business, what is the first thing you would notice? Of course, the characteristics of the demographic such as cultures, norms, values, lifestyles, and religious trends play a huge role. Apart from that, the other social factors that add value to the analytics are income distribution, age groups, population growth rate, and residents’ occupation.

Who would not like to know more about their target audience? It becomes increasingly essential for business owners to know whom their organization may be interacting with. In addition, the advertisements and marketing strategies require specific knowledge of the target groups as time passes. Besides, you can also judge the nature of the customers, their consuming capacity, and their willingness to seek employment under certain conditions.

Once you know what drives the demographic around your business, there is no stopping you!

Technological Factors

Innovation and economy work hand in hand. The greater the number of technological advancements, the greater the scope of your business gets in the environment. Some of the technological factors that push any organization forth are:

• Automation
• Technological Incentives
• Research and Development
• Rate of technological changes

How often do you depend on digital media to advertise your brand? While the world shifts to a digitized version of itself, manual labor is downward due to automation. With innovation, you can store files on a computer, sort them with a click, and keep records for years to come. 

The technological landscape offers you more than you can imagine. The PESTEL framework will allow you to understand new and improved ways of management. You can figure out better ways of communication, delivery, and production of goods and services. Target the right markets and target them well with the best of the digital world with you.

Environmental Factors

This is something that has gained momentum in the last fifteen years – for the betterment of one and all. The environmental factors will allow business owners to re-assess their ecological impacts on their environment. This is a check for the organization so that there is a reduction in the number of pollutants in the ecosystem.

Corporate Sustainability Responsibility enforces brands and organizations to pay attention to their carbon footprint. The environmental factors under the PESTEL framework include climate actions, recycling procedures, safe disposal of waste, safe generation of gases, and annual sustainable targets for businesses.

Wondering why environmental factors are important at all? Over the years, businesses have been facing scarcity in the procurement of raw materials, resources, and manpower. A poorly managed environment affects health – physical and mental. These days consumers have been actively looking for ethically sourced sustainable products over ones that can be harmful to the environment. Thus, recklessness in this area can lead to falling back on more significant opportunities and responsibilities as a whole.

Legal Factors

PESTEL analysis includes monitoring and observation of legal factors as they determine the laws that govern the functioning of an organization. These factors include:

• Employment laws
• Discrimination laws
• Consumer protection laws
• Copyright and patent laws
• Anti-trust laws
• Health and safety laws.

Wouldn’t you wish for your business to conduct legal and ethical trade? Each company requires sound knowledge to protect the rights – of the company, consumers, and employers. Thus, sound legal knowledge of the environment will keep you updated about any changes in the legislation. 

This analysis is fundamental if you are conducting business in a foreign land. Every country has its own set of trade laws that govern industries. As a result, it is necessary to have an attorney or a legal representative to guide you through trade ethics.

Conclusion

External environment analysis is a crucial step in conducting business in any part of the world. Be it PESTEL Analysis, SWOT Analysis, or DCF Model, the results will help you gather awareness about your consumers and your performance. The factors under PESTEL ranges far and wide to accommodate every possible study group in an environment. However, the importance of each factor depends from one industry to another.

The advantages of PESTEL Analysis include data protection, improved infrastructure, better attitude at work, effective marketing strategies, and sustainable approaches to trade. As a brand owner, you will be ensuring the welfare of the employees as well as the customers when you factor in the influences in the environment.

Using PESTEL Analysis, you can restructure your marketing strategies and sell your brand better. Do you wish to identify opportunities and risks better for your organization? Learn more on PESTEL Analysis and put it to use to gain an edge over the competitors.

The post PESTEL Analysis – What it Means and its 6 Factors Explained appeared first on Platform to Showcase Innovative Startups and Tech News.

A brand must have a clear positioning statement. This is because its entire brand strategy is set on this one particular idea. Plus, you cannot make the mistake of duplicating what others are already focussing on. To become a leader, the positioning statement should be exclusive and untouched till now.

Having said that, finding your brand positioning is no rocket science. You just need to be very clear and specific in identifying how you want your customers should see you. 

Here we will tell you everything about marketing positioning and how to go about doing it.

What is positioning in marketing?

First of all, let us define positioning in marketing 

“It is a strategic process where you create an image of a product in the customer’s minds. This image is solely dependent on something unique that you have to offer them.” 

 Positioning meaning in marketing scenario can be a part of the larger marketing strategy.

This entire process will involve how you can segregate your product or service from that of your competitors. Plus, you also have to identify the niche you will focus on. Lots of factors alter your marketing positioning strategy. This includes the customer’s expectations and competitor’s positioning strategy.

Let us understand using a few examples:

• BMW and Audi are luxury status symbols in vehicles
• McDonald’s is an outlet which offers cheap food options
• L’Oréal is a luxury haircare and beauty brand
• Apple offers upscale technology products

A market positioning strategy is not just adding a tagline or statement to your website. You have to explore your positioning statement at multiple levels.

You should focus all your marketing attempts on promoting the same. In the end, the customers will have to accept your positioning as a permanent brand identity.

Benefits of market positioning in marketing

Next, let us talk about the advantages of marketing and positioning. Although people do not realize the consequences of brand positioning benefits a brand in multiple ways. Have a look:

1. Focusing on a specific market

The first step to positioning is to study your market. This in-depth analysis that you do unravels new aspects of marketing for you. Eventually, you are forced to understand what your customers want and their inner desires. You can use this knowledge to formulate your entire marketing strategy. As they say, the more you know about the customers, the better you can serve them.

2. Differentiating oneself from other brands

If everybody in the market is offering the same thing, won’t the customer feel hassled? That is where your positioning in marketing helps you out. You portray a distinct image to the customer. He will realize that your brand is what they can associate with. If you have nothing unique to offer, you are contributing to market noise. 

3. Clarity on the problems you will solve

Why does your customer search for any particular product? He has a problem that needs to be solved. As a well-positioned brand, you could be the answer he is looking for. Less focussed brands make tall claims about solving many problems. However, do you think they understand the exact issue? No, and it is this idea of focussed communication that makes a customer choose a brand.

4. Increase your chances of being remembered over others 

Don’t you want your brand to be a top-of-the-mind recall for customers? Of course, that requires a precise chalked-out positioning in marketing strategy to do so. But, it is not easy to find that unique differentiator. You have to employ a thought process that is strategic and creative. Since it is impressive, your customer remembers it well. This exclusivity will help him to pick you over the others.

5. Brand storytelling that customers identify with

A customer loves a well-told story. If your brand offers him that, he will clearly want to associate. Furthermore, your positioning statement is focused on addressing the problem he is facing. As you move ahead, this approach provides an effective brand strategy. Will a customer identify with a problem solver or someone who is trying to target many problems at one time?

6. Justify your pricing strategy

As a brand, you have to convince your customers to buy you. One aspect of this process is justifying your brand’s price band. If you are confused about positioning in marketing, how can you ever do that? Once you explain to your customers what you deal with, they may pay up the price as they know you deserve that much. 

7. Understanding the customer challenges

If you do not know what problem the customer faces, will you be able to help him? Absolutely not. When you proceed with positioning, you understand his concerns to a deeper level. This is followed by your attempt to offer something which offers them a respite. If the customer finds you as a problem solver, he would want to know more about the brand.

8. Increasing your relevance in your niche

Many brands fail because they refuse to sell themselves in one niche. But don’t you think claiming a big chunk of a smaller pie in the market is a better idea?

By positioning your brand, you can explore an untapped niche. This enhances the scope of your brand outshining and becoming the leader. Always remember that the higher your relevance to a customer, the higher will be the brand loyalty they show.

Types of positioning

Moving on, it is time to talk about the exact positioning process. You can position the brand based on multiple criteria. This includes all those factors which help you frame your marketing strategy. By effectively working on each of them, you may create an effective positioning in marketing strategy.

1. Pricing

Pricing is an essential consideration in the buying process. By marketing your brand on pricing, you can target a large number of customers. When it comes to choosing, a customer evaluates the pricing carefully. For example, no one would want to pay a massive amount for razors. Many a brand has lost out on market share as cheaper alternatives entered the market. 

Essentially you must offer a reasonably priced product at a decent quality. That contributes to making your product a better choice than others. For pricing-based positioning to succeed, you must find the price your customers don’t mind paying. Keeping your product price near around that benchmark helps.

2. Quality

Customers can go the extra mile for a high-quality item. This fact is especially true if you are selling them a luxury product. Paying an extra price is not an issue as long as you do not compromise the quality you offer. 

Will you choose an Audi over an average car brand if it does not maintain its quality? The answer is probably a no for all those customers who keep quality a priority.

By positioning in marketing based on quality, you have to convince the quality of your product is remarkable. This is not a problem as here you choose a statement that resonates with what your brand stands for. 

So, if you are a luxury cosmetic brand, you must highlight ingredients that make you unique. Whatever methodology you choose, Quality positioning can make you a clear leader.

3. Convenience

Convenience positioning is when you will offer the customers ways to make his life easy. For instance, if you are an e-commerce brand, “one-day delivery” and “free shipping” can add to your equity.  What more does any customer want? Getting the products delivered to their home without any delays is undoubtedly going to entice them. 

Earlier, you had to rush to banks to fulfill all your financial obligations. Banks realized this was irking the customers who already had their hands full with tasks. Now they offer mobile apps and phone-based banking for those who just cannot take out the time.  The same tasks now fulfilled from the convenience of home is a sure-shot crowd puller.

4. Customer service

A customer interacts with the brand at multiple levels. If he is not satisfied with this interaction, he may not want to come back again. Positioning in brand based on Customer service is helpful in industries like Hospitality and Banking. 

You just don’t believe in treating your customer as a king. You must work towards giving him that kind of experience.

A disgruntled customer means havoc for a brand in this online world. Focus on statements that trigger instant connectivity with your brand. 

A brand that patiently solves its customer’s issues 24*7 is a better bet than one which has fixed customer service hours, for a local brand being available at late hours helps in establishing a feeling of trust between customer and brand.

5. User group

Can you sell a baby product to an adult male? No, you cannot, and that is where you target your customer group through brand positioning. Find out a specific niche of people you will want to talk to. Now create your positioning, which is only focused on catering to their needs. Just by catering to a small set of customers, you increase your success probability manifold.

How to create an effective positioning strategy

Now let us focus our attention on setting up positioning in marketing strategy. We have already dealt with the criticality of having a solid positioning plan. Creating a strategy that can target all aspects requires time and attention. Here we will tell you all the steps that you must follow:

1. Creating a positioning statement

Your business needs to stand out amongst the rest. Hence it needs a brand identity that fulfills the same purpose effectively. Positioning in marketing statement is the same identification that all brands need. You have to showcase a quality through your positioning statement, which makes it different.

The positioning statement you choose will be how your customers perceive you. Mind you; these perceptions stay for a long time.

Furthermore, a wrong positioning statement could hamper your brand’s appeal massively. Ask the following questions if you are unable to find out a suitable positioning statement.

• Is your positioning statement able to create a unique image of your brand?
• Does it promote your USP suitably?
• Is it focused on the target customers and their problems?
• Can your customers understand what you are trying to say?
• Is your statement promising a real benefit?

If you are getting a Yes answer to all these questions, it means your positioning statement is accurate.

2. Add a Tagline

After you have decided on the positioning in marketing statement, what next? You will now have to work on getting a tagline. If chosen perfectly, your slogan becomes the identity of your brand. Customers are quick to remember that you are associated with the tagline. In most cases, they will believe that you can fulfill what you say in your tagline. For example:

• ‘Just, Do it’- Nike
• ‘There are some things money can’t buy; For everything else, there is Mastercard’- Master card
• BMW-The Ultimate Driving Machine
• De Beers- A Diamond is Forever

These taglines are etched in the consumer’s minds. Even after many years, the customer can identify the brand associated with the tagline. 

3. Analyzing your competitors

Do you want to know where you are lacking? Just have a look at what your competitors are doing. Just do a quick go through of the following parameters:

• Their market share and growth rate
• All their marketing efforts, engagement, messaging tactics
• Details of promotional campaigns and ads run
• Collaborations, social media, engagement with customers, etc.

Now that you know what they are up to, can’t you chalk out a unique statement of your own? 

4. Find your present situation

You have grasped the way your competitors operate. Now you have to compare it with your current situation. You can analyze your market share and compete for it. Again you will have to compare yourself on the parameters you used to analyze the competitors.

5. Explore your unique position

You have all the data at your disposal. Whether it is market understanding, audience and competition, you know everything. Start with thinking about what will make you different from the rest. Make your marketing plans and messages in tandem with this positioning. Doing that will show you as a player who is clear about what he says and does.

6. Positioning through Advertisements 

When you talk of positioning in marketing, Advertisements become the first platform to use. You have to be sure that your ads are sharing your USP clearly. For example, if you are in the luxury skincare segment. You will first have to identify your target audience. Next, create a need gap. In this case, we can talk about blemishes on the face. Create your advertisement content on the following parameters.

• Value statement- We reduce blemishes, share customer testimonials, and success stories
• Design- Use an influencer who is bright and resonates with the target audience
• Use of young models- An obvious connection they can feel with the models
• Comparison- How your cream is a solution to blemish removal, which other creams can’t do.

Remember that this positioning is suitable for your product. A beauty product targeted at wrinkle removal cannot use the same as its positioning statement.

7. Testing the marketing positioning

In the end, you should test the efficacy of your positioning in marketing campaign. Testing could be both qualitative and quantitative. Just use the typical research tactics to lay your hands on this valuable data.

The results of this campaign will benefit you manifold. First of all, you will get to know whether you are moving on the right track. If your message is strong, you can use it for other marketing efforts. Also, you could modify any mistakes made in this positioning. 

If at any time a brand feels it is losing out, it can always reposition its brand. To do that, you will have to conduct the same strategical process once again. Since you have past experience, you can now drop out of concepts that did not work. 

Some companies can also launch a new product to avoid the hassle of repositioning. That is also feasible as long as you have a clear idea of what your customers want. However, there is no sure shot guarantee of success here too.

Conclusion

A lot of sweat and toil goes behind making your brand a success. Creating a positioning statement for the brand is just one part of the same. No one can deny the importance of positioning in marketing efforts.

Furthermore, a demarcated USP reflects your brand in a positive light. The customers can associate with the premise of your brand. Once that happens, they can easily cover the journey of being a prospective customer to a loyal one.

Often companies tend to follow the same idea as their competitors. This will, however, reduce the exclusivity of your product. If there are already many players in a market, operating in a smaller niche proves to be helpful.

For any positioning to be successful, you will have to start early. It always takes a lot of time to set up a campaign and get the desired results. Wait patiently for the exact results to come. If nothing works still, then you might have to change your positioning statement. 

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