Content Archives - Platform to Showcase Innovative Startups and Tech News https://www.techpluto.com/tag/content/ Leading Platform to uncover and showcase innovative and disruptive startups along with Tech news Tue, 03 Aug 2021 08:54:52 +0000 en-US hourly 1 https://www.techpluto.com/wp-content/uploads/2019/01/cropped-tp_favicon-32x32.png Content Archives - Platform to Showcase Innovative Startups and Tech News https://www.techpluto.com/tag/content/ 32 32 Lifestyle Blogs- Best Ones You Should Follow https://www.techpluto.com/lifestyle-blogs/ Tue, 03 Aug 2021 07:33:38 +0000 https://www.techpluto.com/?p=39018 Lifestyle is one of the most competitive niches when it comes to blogging. Already almost all digital lifestyle magazines have their well-settled blogs. Competing in this market and portraying your blog at par with them is an arduous task. However, there are still many lifestyle blogs that have managed to break through.  Online mags have [...]

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Lifestyle is one of the most competitive niches when it comes to blogging. Already almost all digital lifestyle magazines have their well-settled blogs. Competing in this market and portraying your blog at par with them is an arduous task. However, there are still many lifestyle blogs that have managed to break through. 

Lifestyle blogs- Best ones that you should follow

Online mags have huge budgets and expertly written content that makes them a class apart. But a blogger has an advantage as he can update his content every day and add visually enticing pictures to the same. Most of the lifestyle blogs are free to access, whereas the magazine subscriptions are high priced.

In order for the lifestyle blogger to succeed, he has to provide high-quality and accurate content regularly, and that is not easy. Still, many bloggers have managed to do so, and here are some lifestyle bloggers who are worth your attention.

What are Lifestyle blogs?

First of all, we must understand what a lifestyle blog is. You can define a lifestyle blog as digital content which deals with the writer’s life and interests. If you consider the dictionary, then lifestyle is “habits and interests which define a person’s life.” 

Lifestyle blogs can fall under many small niches. Bloggers use these blogs to promote products related to the niche. Some of the popular blogging niches are:

  • Luxury blogs
  • Food blogs
  • Home and garden
  • Fashion and Beauty 
  • Health and Fitness
  • Men’s lifestyle
  • Travel
  • Photography
  • Natural Living
  • Parenting blogs
  • Outdoor living
  • Gardening blogs

If the blogger is adept at more than one niche, he can create a combination blog. So there could be a fashion and luxury blog or a Travel and Photography blog.

How to start a Lifestyle blog

It is not an easy process to start beautiful lifestyle blogs and make money as well. Here are some tips you can use to get started initially.

  1. Choose what you want to blog about- This is very crucial as a wrong choice will stall your success chances. Pick up a topic that you are knowledgeable about. You can always diversify into other topics later on.
  2. Identify your target audience- Your blogging will be useless if no one reads it. You must identify your targeted audience and write your content accordingly. Ask yourself the following questions to create a user profile.
  • Who is your ideal reader?
  • Where does your reader live?
  • What is his occupation?
  • Does he have a family?
  • What are his age and other demographics?
  • What are the hobbies and interests he pursues?
  1. Select a domain name- Here, your choice depends on what kind of impression you wish to leave. You could always set a blog with your own name. But, for that, you should be well known already. 
  2. Promote through social handles- If you are already on social media, mention about your new blog. You could also create new handles that match with the title you have used. Instagram is a popular place for fellow bloggers to show their offerings.
  3. Choose a hosting plan- You will now have to select a hosting plan. This is important, especially if you are blogging on WordPress. Many providers offer hosting services. Go through their details and choose one as per your requirements.
  4. Install a theme- Your theme will be the framework for the website design. The choice will depend on the niche you are targeting. You could go colorful or choose a combination of one or two colors. Basically, you would have an idea of what you want to show. Your theme should match with this choice.
  5. Start writing and sharing- The content you post should be attention-grabbing. It must have something valuable to offer to the readers. You cannot expect visitors to stay on the website if you are just duplicating content. Use innovative content ideas like infographics, podcasts, webinars, and videos to leave an impression. Also, add enticing pictures in each content as readers love creativity.

How do lifestyle blogs make money

Eventually, you are entering the blogging segment to make money. You should know how the money will come. Here are some top ways using which any blogger makes money.

  • Advertisements
  • Affiliate marketing
  • Digital products
  • Physical products
  • Sponsored posts
  • Content creation
  • Consulting

Best Lifestyle blogs you can follow

Following are some lifestyle blogs that have made quite an impression in the niche they started off with.

Goop.com

The brainchild of actress Gwyneth Paltrow, the blog was started in 2008. It is probably one of the first lifestyle blogs and covers her expertise in a variety of topics. The actress and parent showcase how to manage professional life and parenting obligations. Her blogs target women primarily, but men also visit them. Topics on which she writes are:

  • Food and home
  • Travel
  • Style
  • Wellness
  • Beauty

Brightbazaarblog.com

Do you want some inspiration to renovate your home? This blog created by Will Taylor in 2009 is just the right place. Will here writes about his passion for design, color, and fashion. Sometimes he also blogs about travel. Even reputed publishing houses like Martha Stewart Living and Elle Décor have recommended his blog. It mainly targets people who are crazy about interior designs.

Cupofjo.com

Joanna Goddard shows what anyone can do through blogging regularly. Before she set up the blog, she had lots of editorial experience with hotshot brands. However, in 2007, she took a plunge into the world of blogging through her Cupofjo.com blog.

Nowadays, this is her full-time job, and she operates it with a dedicated team. Joanna’s blogs are targeted at women primarily. You will find her writing about topics like food, style, travel, motherhood, culture, etc. 

thepioneerwoman.com

This is one of those lifestyle blogs which are slightly a different niche altogether—Ree Drummond here blogs about a life which most Americans want to lead. Yes, we are talking about ranch-style living, and she targets people who would be interested in it. 

Her topics include writing recipes, beauty, style, home, food and cooking, news, and entertainment. Plus, she keeps offering exciting giveaways. Though Ree started alone, she now has an extensive team helping her out with the tasks.

Sayyes.com

Liz Stanley started blogging in 2006 with this exciting offering. The website portrays all the aspects of family life in detail. You can get practical advice on travel, home, and personal style. Plus, there are some fantastic photos uploaded that will make you fall in love with what she is writing about. The target audience remains women and parents.

Wellnessmama.com

Katie Wells operates the Wellnessmama.com lifestyle blog. She has a background in Journalism and started the blog when her health issues forced her to move to the wellness and health segment. She researched alternative ways to heal, and this formed the idea of the blog.

But she is not alone in maintaining the blog. Amply supported by medical experts, writers and researchers, the blog only provides accurate and authentic content to its readers. You can find some rather great advice on topics like parenting, household hacks, beauty tips, natural remedies, recipes, etc. The perfect blog for those who live life the natural way.

witanddelight.com

Some lifestyle blogs are targeted at the entire population. The witanddelight.com is a part of that whole group. 

You will have blogs on non-serious topics like fashion and décor. On the other hand, get detailed insights on complex issues like self-acceptance and mental health. 

In between, you can read blogs full of enthusiasm and zest. This blog is a perfect offering for those who want to cover everything in their life.

LoveTaza.com blog

This one is a pure parenting blog. Naomi or Taza, as she is also known, shares her tips on motherhood and parenting in New York City. She launched it in the year 2007, and there has been no looking back for her. As a bonus, she has also figured in the Top 10 blogs of Forbes. Primarily targeted for families based in New York, but others can also use her tips.

Agirlinprogress.com

Everywhere we hear of women empowerment, but this is one of the amazing lifestyle blogs which actually propagate the thought. It is targeted at women who are trying to establish a strong base for themselves. 

The blog has articles that inspire, motivate and encourage women to move ahead. Blogs are divided into the following categories.

  • Do
  • Work
  • Grow
  • Accept
  • Glow
  • Love
  • Live

The blog aims to help millennial women across the world and is quite successful at that.

downshiftology.com

Lisa Bryan launched the blog and made sure that her essence was quite visible in its content. Talking about Lisa, she herself is a traveler, food fanatic, and a believer in self-care. She has a recipe section that covers them under courses, ingredients, holidays, and special diets. 

On the travel side, you will find tips to travel to various parts of the world. She also provides suggestions to manage travel and accommodation to places you have never visited before.

Cookin With Mima

This one is mainly a food blog and is owned by Mariam Ezzeddine. A mother of two sons, she offers easy recipes for its readers. Mima believes that cooking does not have to be tough, and that echoes through her posts. You can also find her on Instagram as CookinWithMima handle.

Life with me

Mariana Hewitt was a TV host before she decided to move to blogging. In this blog, she shares her beauty tips, along with fashion and entrepreneurship guidelines. She also launched the cosmetic brand Summer Fridays. On the website, she regularly shares podcasts that are definitely worth the attention. 

Luxury lifestyle blogs 

Moving on, let us have a look at some of the high-end luxury blogs available online.

Luxe digital 

Luxury in lifestyle blogs is a niche that has to be crafted carefully. This blog is stylish and aimed at the needs of both men and women. It is a relatively new blog with operations starting in 2018. The editor in chief, Florine Eppe Beauloye, manages a huge team.

Easy to navigate, the website is divided into ‘Business’ and ‘Lifestyle’ segments. You may subscribe to their mailing list and opt for a monthly business letter or lifestyle letter. The blog also offers discounts and privileges which you can cash upon. Different topics of the blog include:

Business

  • Trending
  • Ranking 
  • Opinions
  • Speakeasy
  • Reports

Lifestyle

  • Cars
  • Dining
  • Style
  • Home
  • Scene
  • Travel
  • Beauty
  • Technology

Prestige Digital

Prestige Digital is mainly a premier lifestyle magazine. Since it is highly elite, only 15000 copies get printed, and those are sold in 42 airport lounges. Though the magazine is based in South Africa, it offers both international and local stuff for you to go through.

On the digital platform, you will find separate segments like Travel, Lifestyle, News, Videos, and Automotive sections. As per their own words, the blog is targeted at the “High Net worth individuals and Motivated aspirational individuals.”

The CEO magazine

As the name suggests, this magazine is aimed at CEOs, Entrepreneurs, investors, leaders, and thinkers. This inspirational blog offers insights into the latest economic trends, ideas, strategies, people, etc. Leaders, executives, and Investors are the ones who frequent this blog often.

Luxury Society

The luxury society is the editorial section of the Digital Luxury group. You will receive detailed articles and in-depth interviews to update your knowledge. Articles present focus on categories like digital, consumers, retail, leaders, and events. They focus on how the digital scene is changing and the dominant changes.

Their articles cover essential topics that are informative and have great products to showcase. There are no adverts to disturb your attention, and the blog is full of reports, studies, and features that will keep you interested.

Health blogs

These are Blogspot lifestyle blogs that would talk about food, recipes, etc. and Health-related topics.

Carrots N Cake 

Tina operates this blog, and she is a Nutrition coach by the job. Her blogs show the combination of ideal eating and diets and life coaching to help people lead a balanced life. She targets the women who are trying to improve their health. Her blogs are mainly focussing on weight loss, fitness, recipes, nutrition, and colitis. You can consider the blog as a more health and fitness-oriented one rather than a lifestyle blog.

Kayla Itsines

Kayla Itsines is a perfect combination of talent, hard work, and success. She is the co-founder of the Bikini Body training company and the creator of the BBG workouts. 

Her app Sweat with Kayla was the highest-grossing app in 2016. 

She shares more of training guides, blogs, and recipes that help take care of health. Kayla aims at motivating women to lose weight, and through her online BBG community, she does just that. 

Fit men cook

In 2012 Kevin Curry decided to take his fitness targets in his hand. He started the blog so that he could monitor what he was consuming. However, this became a blessing for him. He got fit, lost weight, and made this online community.

On the blog, Kevin shares recipes that helped him control his weight. Kevin realized that blogging actually encouraged him to work harder at maintaining the diet. His recipes are simple and easy to make. Now Kevin also has the Fit men cook app and Fit men cook cookbook to his credit.

Food and travel blogs 

This niche of lifestyle blogs focuses on a combination of food and travel. Here are some popular ones:

Fitfoodiefinds

Have you just started on a quest for healthy eating? This blog offers you interesting food choices which are low fat. 

Lee Funke started the blog. Emily and Linley Richter joined him later on. You will get details of healthy meals to plan your entire day’s diet. You can even use the blog to filter the choices based on your dietary requirements. 

MynameisYeh.com

It was in 2008 when Molly decided to pen down her travel details through this blog. Targeted at Gen X females, the blog shares recipes from her intriguing collection. Molly moved from a swanky New York lifestyle to being a farm person. Her blog mentions all her travel escapades and tips to follow her trail.

Pilotguides.com

Are you really inspired to roam around the world? This is the blog that you should be regularly frequenting. Choose a continent and then any particular country. They will direct you to podcasts and articles that have details of each aspect of that region.

You can read about the food, religion, dress, and languages. Along with reading the myths and legends that make the place unique. Hopefully, that should help you choose your next travel destination.

FoodFunTravel.com

Tommo and Megsy are typical foodies who love traveling, clicking pics, and eat. This is the perfect life that anyone could dream of. Their blog is full of tips, activities, recipes, and other valuable information. 

You can read the accommodation reviews and go through the tour packages. They also have a separate food section. Here you can see the food choices of various destinations. Plus, read the recommendations of local restaurants, so you know where to go next time you visit that place.

Fashion and lifestyle blogs 

Here are some prominent fashion and lifestyle blogs that are attention grabbers.

Color Me Courtney

This is a vibrant and colorful blog that covers everything related to fashion. Courtney’s fashion style is bold and striking, and that reflects in her choices. Her dress combinations are exotic and bright. You can also find her on Instagram, where she impresses people with exciting content. Courtney is very creative, and her reels and showcases stand apart, influencing the readers.

Hey Simply

Want someone to clarify your beauty doubts? Here is a blog that is ready to help. The posts on Hey Simply are too broad and varied. You will find topics on skin care, beauty, life skills, mental health, and productivity. The aim of this blog is to keep the women informed and updated, and it is pretty successful in doing so.

Barefoot Blonde

This blog was initially started as a hairstyle blog. However, later they modified it into a good lifestyle blog. Here you even have an online store for the Amber Filler up Clark brand of hair products. Amber considers her blog as a diary that she writes in every day. So being a part of this blog gives the satisfaction of talking to your friend every day.

Huda beauty

The Huda beauty blog was set up in 2010 by Huda Kattan. It was an attempt by her to share with others her passion for fashion and style. Read with her hacks and fashion details you must pay attention to. Plus, she also advises on professional products and offers her expert reviews. Eventually, she launched her own beauty brand known as Huda Beauty.

Refinery 29

A hugely popular blog, Refinery 29, is everything related to lifestyle. Whether you want to shop online for cosmetics or get the latest news in arts, culture, and entertainment, this blog has something for everyone. You will find the blog divided into:

  • Entertainment
  • Food
  • Style
  • Personal Finance and money
  • News
  • Wellness-body
  • Lifestyle-Travel, décor, weddings, etc.
  • Beauty

Hespokestyle.com

Brain Sacawa launched this blog in 2013 and targeted millennial men. He offers creations and gives suggestions that help them dress differently. Alongside he also offers grooming advice assisting the men in looking good. 

You will also get details about new fashion accessories or products. Don’t forget to read his glossary of fashion terms that maybe you have no idea of.

Primermagazine.com

This blog from Andrew tries to offer solutions to common problems men face. The blog addresses men within the age band 20-30. On the website, you can find tips to look good without overspending. Apart from that, the blog also addresses issues dealing with career and personal wellness. 

This is not just any run-of-the-mill blog. It has content that helps men improve their style quotient. In totality, it is a complete package for the Gen-X male.

Multi niche blogs 

Some of the lifestyle blogs incorporate many sub-niches in their content. Let us have a look at some of them.

Camille Styles 

Based out of Texas, Camille Styles offers a new approach towards fashion, home décor, and lifestyle. With her strong team, she shares content on topics related to wellness, travel, design, and style as well. She is also the author of the bestselling book “Camille Styles Entertaining.” You can also find her through her Instagram handle.

The Skinny confidential

Lauryn Evarts started the blog as she wanted to draw attention towards healthy living. If you wish to read something interesting on health and fitness, have a look at her blog. Plus, she also shares podcasts with prominent speakers discussing the topic. Overall the blog also covers beauty, wellness, style, travel, and health.

Cupcakes and Cashmere

Emily Schuman is the brain behind this lovely blog. It is one of the earliest lifestyle blogs that was launched. She talks not only about lifestyle but other niches like fashion, home décor, and style. Emily is also a writer of books and has a clothing line of her own. Occasionally she also writes about motherhood, travel, and beauty. 

Better Living

Online since last two decades Better living gives you tips on how to lead a fulfilled life. Its popularity can be gauged from the 5 lakh social media followers and 1 million readers it has. Posting valuable advice on the blog is a classic example of a successful lifestyle blog. The topics covered are rather vast and include travel, food, entertainment, wellness, health, and home. Mainly the blog earns from sponsorships, affiliate links, and brand collaborations.

The Financial diet

The name shows that the blog deals with topics related to finance. Chelsea Fagan launched it in 2014 to show people how to manage their finances. As time passed, this became the location where women could come and share their money woes. Apart from finance, you can also find blogs on Lifestyle, self-love, and food. 

Julia Berolzheimer

The Julia Berolzheimer blog is your place for daily updates on personal style, fashion updates, and travel. Earlier, Julia ran a blog called Gal meets Glam which eventually became a business. This is her new venture offering everything unique related to the niches. 

Rachel Parcell 

Originally this was named as the Pink Peonies. However, now it is named by the owner’s brand and namesake. Initially, the blog started with lifestyle topics. But now, it has ventured into many niches like food, fashion, beauty, and fitness. Rachel also offers updates and tips on staying on top of trends. Plus, she has a women’s clothing brand as well.

Conclusion

The lifestyle blogging niche is rather vast. But that does not mean you should start writing about everything under the sun. Since the niche is so large, you will get the independence to choose what you wish to blog on. If you know just what suits your expertise, you can get enough followers to your blog.

Start with one or two focused niches in the beginning. Once you have set up your blog, you could decide to expand further. Lifestyle blogs gain popularity solely on the basis of the content you post. Try to incorporate elements that can engage your readers.

Add images that are captivating and colorful. This is especially required if you are blogging on topics like food, travel, and home décor. Remember that the audience relies on your content, and posting relevant information is necessary. 

Do make sure to interact with your readers if you want them to be loyal. Often the readers offer suggestions that would boost your blog readership. Most lifestyle bloggers started slow and gained traction after some time. Being patient, therefore, will hold the key to your success too.

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What Is A Content Creator & How To Become A Successful One https://www.techpluto.com/content-creator/ Thu, 15 Jul 2021 09:24:39 +0000 https://www.techpluto.com/?p=38895 When you open a website, the first thing that you see is the content. Naturally, this content then offers the customers a reason whether they will remain there or go away. Therefore it becomes imperative for a business to pay attention to the content it posts. The job of a content creator is thus related [...]

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When you open a website, the first thing that you see is the content. Naturally, this content then offers the customers a reason whether they will remain there or go away. Therefore it becomes imperative for a business to pay attention to the content it posts. The job of a content creator is thus related to the impression a brand website leaves on the readers.

What Is A Content Creator & How To Become A Successful One

Whether it is just an advertisement or a full-fledged blog, the content must be to the point. Along with that, there should be a CTA that forces the customers to move to the next step. The curiosity created by great content makes the brand go places. Here we will share with you all about a content creator and what you can do to become one.

What is a Content Creator?

First and most importantly, we must understand what a content creator is.

“ A content creator is a person who creates valuable and educational content for the readers.”

The content created could be educational or just a fun read. But, after reading the content, the customer should be convinced to purchase your product. That means the content creator must create content in a manner that manifests interest.

Therefore having a good content person in your team is a valuable asset. They are the brains behind projecting your brand that makes it an exciting property to the customers. If you are a person aiming at creating a career in this field, you will have loads of opportunities to do so. 

You need the requisite educational qualifications to succeed. Apart from that, a knowledgeable person tends to do really well in this field. You must keep updating your skills and associate with valuable brands. The field of content creation offers a stable career to many. However, it is the fact that you can work on it freelance that makes it more attractive.

Different types of content you can create

As a content creator, you can play around with words. These days content on the internet can be in any form. You could create videos or just make blogs that grab interest. Articles, news, Instagram posts, infographics, eBooks, podcasts, etc., all qualify under the category of content.

Content for social media

Social media is used by many. What better way to reach out to them than approaching them through social media. There is a good chance that customers already follow a brand on social media. However, it is the content creator’s job to ensure that the content helps them convert into buyers.

For a platform like Facebook, you must interact on different forums. Prepare questionnaires and organize contests to get the necessary attention. Basically, you have to create content that they can share further.

If you are thinking of Instagram, your content has to be visually appealing. Add enough pictures along with the content. The content you use should relate to the images posted. For Twitter, you must have short-form content that fits into the word limit. 

Content for your website

The website is the first place any customer goes to check on the brand. To turn the prospective customers into buyers, the content has to be informative, to the point, and valuable. Alongside you should appropriately insert SEO keywords. It is these keywords that would lead the customers towards your website through Google search.

The content posted on the website informs the customer about your brand. You have to ensure that the content is easy to navigate. Plus, there should be a CTA that forces them to go ahead with the purchase.

Blog content

A content creator should understand the value of great blog content for a brand. The blog gets the brand qualified leads that may convert. The purpose of the blogs is to provide information related to your products and services. 

Blogs cater to a broader audience base and are hence written likewise. They help customers comprehend how to do things, the pros and cons of the product, and other related topics. Naturally, the content created has to be helpful yet friendly at the same time. A personal touch in the blog makes them feel connected to you.

How to become a successful content creator?

At the outset, it is not easy to become a content creator. Even after being good at writing, success will take time. It is better that you are prepared for any delays. Here are some tips to follow when trying to become a content creator.

Stay updated with industry trends 

When you have to churn content every day, you cannot make mistakes. If you are unaware of the latest news, your folly will be caught sooner or later. The best content creators read the internet and keep themselves updated. This habit tells them how the industry has progressed to the present situation. They are informed about what to expect in the near future.

Maintain a habit of reading feed content every day in the morning. You could focus your attention on just information regarding your niche. Ask your colleagues where they derive their knowledge from. Discover where the intended customer spends time online. Read what is mentioned on these blogs to get an idea of his understanding.

There are chrome extensions that you can use for keyword suggestions. This will help you find new and exciting content created. Plus, you may also get an idea of what the readers are liking.

You can also maintain a reading journal to track how much you are reading. It could be a simple Google doc. Just add the link to the content and summarize the content. At any point, you can go back to the content and make any changes in the same. If in the future there are any modifications, you can add them to the content.

Write regularly

If you are posting content just once a week or so, it is pointless. You will not be able to progress much in your career as a content creator. Successful writers understand they have to keep writing on a daily basis. This, in combination with reading industry news, will work wonders for your credibility.

Sometimes content creators also face writer’s block. Despite this, they have to figure out something inspiring that makes them write regularly. Even if you are not able to write an extensive article, start with a small word count. You could start writing your own thoughts for a start. What is the topic you would love to contribute to? Once you can devote regular time every day, the path to becoming a content creator is smooth.

  • Set a writing time- You must decide a particular time that you are most creative. In fact, when your energy levels are high, you can write more than at other times. Always remember that writing is a brain taxing activity. For most writers, the early morning is the time when they create the best content.
  • Look for various mediums- There are multiple mediums where you can show your skill. You could start with regular blogs and articles. As you gain expertise, you could move on to writing case studies and Ebooks. There are different forms of content that you can dabble on the basis of your interest.
  • Create a content calendar- Now that you know what you want to write, create a content calendar. For example, if you are preparing content for September, decide the days in which you can write a blog or article. Prepare your ideas in August itself. Now when the day comes, you are already sorted and in the frame of mind required.

Understand what your audience is 

You cannot focus on writing any content until you know who you are talking to. Usually, when you are offered the content topic then itself, you must enquire about the customer base. By studying about them, you can modify your content to suit their taste.

Another quality of a content creator is that he must know the need gap of his customer. When you know what the customer is missing, you will make an effort to offer them the same. Study the following demographics of your audience to explore their tastes.

  • Age
  • Gender
  • Location
  • Job title
  • Salary
  • Family size

Have your own voice 

Many writers make the mistake of imitating the other competitors. Instead, try and input your own ideas in the content piece. There are many content creators who are operating in the same market as yours. Until you have anything exclusive to offer, the customer is not going to read your piece.

Another thing you could do is to experiment with various mediums. This grants a sort of more online presence to you as a content creator. Alongside add a personal touch to your writeups. Customers love to read content from a user’s point of view. If you write keeping their point of view in mind, they are going to believe in you.

For example, if you are writing on online hacking, don’t just offer existing data figures. Instead, write about any such experience you have had. This should be followed by how you coped up with the situation. The customer is likely to read your thoughts and relate them to his own position. 

Understand the performance indicators

The internet is vast, and that is why it holds immense potential for a content creator. However, it is also difficult for your audience to discover your content. Just by publishing content, there is no guarantee it will get traction. To do that, you must analyze the key performance indicator or KPI of your post. A KPI is a specific metric that you choose to figure how well the content is performing. 

Here are some common KPIs:

  • Social media traffic- This is the number of readers who come to your website through a social media post.
  • Direct traffic- These are visitors who came directly on your content. They entered your website link in the browser and landed on the page.
  • Organic traffic- Number of visitors who reach the content through a search result
  • Submissions- They are the people who came to the website, offered their details, and left. These are your potential customers. 

Once you decide which KPI to focus on, you can modify the content accordingly. For example, for organic traffic, you must check Google’s algorithm to find which content is ranking high. Now adjust your content, making it SEO optimized. The greater knowledge you garner about the KPIs, the higher your content is succeeding at convincing customers.

Networking at every chance

A digital content creator must understand that their passion for writing holds importance. This passion will make them think of unique ideas to proceed ahead with content creation. However, they do not restrict themselves just to their own ideas. As a content creator, you always need inspiration.

This inspiration can come from the most unlikely of sources. Use every chance of networking with your industry peers. Read their content to know the style they are pursuing. Social media is the first place you head to do so. There are countless groups on Facebook, Twitter, and LinkedIn where you can connect with like-minded individuals.

But if you are not an extrovert person, you might have problems with individual networking. In that case, stick to taking part in forum discussions. Or else start conversations on a smaller level with your immediate colleagues. Always derive maximum benefit from such talks as they can exemplify your knowledge.

There are conferences for content creators to brainstorm. Find out the ones near you and try to participate. Apart from that, you can find webinars where people like you participate. By joining them, you fulfill a dual purpose. One, you get to meet content creators like you. Secondly, you get insightful knowledge from the organizer of the webinar.

You will primarily garner the contact information of the people you meet here. Maintain a document or spreadsheet with all this information. In the future, you can get all the valuable guidance needed from these people.

Modify other people’s content

You will find a lot of content available on the internet. Some of it is shareable, and anyone can use the same on their personal page. But you are a content creator and not a content copier. So you cannot just pick up someone’s work and claim it as your own. 

Your followers want you to present them with unique information. Plus, you must engage with them whenever you are posting anything new. You already have a broader base of knowledge as you stay updated. Use your instincts to add more to that existing content.

Even if you are using someone else’s content, make sure you have your opinion to offer. By doing that, you not only win the appreciation of your followers but the author’s as well. Since social media is always buzzing with action, your content will be shared further. A viral piece of content gets you the kind of attraction that is hard to beat.

Provide solutions 

Obviously, you would not want your readers to forget your content as soon as they have read it. You may have the expertise, but if you are unable to offer anything creative, the reader will move on pretty quickly. Tell your readers what is different in your content. Understand that the reader just does not want to listen to your rant.

They have come to you to find answers. If you are unable to provide them solutions, they will look for an alternative. They have landed on your website. Now it is your job to find how to make them stay there. Use listicles, infographics, and figures to convince them to make a purchase.

Keep questioning

A content creator has lots of curiosity to fend. Only a curious person can hope to succeed as a writer. You will be forced to figure out answers and offer them to the readers. It is this attitude of questioning that will not let you settle down for less than the best.

If you start taking the contrary point of view, you will find it challenging to maintain. But if you continue inquiring why the writer has penned his thoughts, you will get the correct answers. As a content writer, you will have to fulfill many expectations. Unless you can satisfy all of them, you cannot prove your worth in the industry.

Use surveys and questionnaires to find what problems customers face. When you have a fair idea of their woes, it is easy for you to curate content for them. Amazon product reviews are another source of information. This is one place where customers share their problems with the product. Read them to figure out any need gaps. Next, you just have to find ways to solve queries and see what they want. 

Payments for a content creator

As a content creator, you will not want to work for free. There are various ways in which you can move ahead with the career progression. You could start with freelancing in the beginning. It provides you the flexibility of working at any time you want. However, the freelancing does not have a steady income. If you have regular clients, then the payment comes regularly. Often times the clients come and go, and the pay-out changes accordingly.

You could also be a content creator permanently. Join a content creation firm or the content department of any company. 

The content creator’s salary range is around $35,000 to $73,000 per year. It depends on your skills and years of experience. Do not undersell yourself even if you are just entering the industry. 

Once your skills expand, your salary would show a hike too. At a certain point, you will get a feeling of stability in your job. However, do not restrict yourself to thinking that your learning is over. Keep updating your knowledge and let the accolades come. 

Conclusion

Your journey as a content creator will be turbulent in the beginning. Initially, you might not get the suitable projects you deserve. There is no point in feeling disappointed. Wait for the tides to turn in your favor. Until then, keep writing for yourself so that you can improve on your writing. Apart from that, these blogs can be used as a portfolio.

When you contact future employers, they will ask for proof of your writing. A Google drive link is easily shareable and gives a professional look to your application. Plus, keep your CV updated and mention any kind of experience you had.

A content creator has to be knowledgeable. Sometimes your present expertise is enough to get you the required paycheck. Word of mouth is pretty crucial at this point. If your clients praise your work, you will get new and better options coming up.

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