Author: Ankit Kumar

Businesses do well to incorporate heatmapping as part of their website optimization strategy. A heat mapping tool is a simple yet powerful way to analyze user behavior and make data-driven decisions. When employed correctly, they can help teams reduce cart abandonment on an e-commerce website, get users to respond to a CTA, or see if site visitors like your website content. Ultimately, heat mapping can be a great tool to help achieve your goals. So, how do you do it? Take a look at our in-depth explanation below. What Is A Heat Map? Heat maps are a visualization tool that…

More and more employers are carrying out background checks on job candidates today. In many cases, they outsource these screenings to third parties. Employers do background checks to get more information about a potential hire. They are not looking for damaging information per se, and they don’t want to find such. The check is done for their peace of mind.   The main types of background checks include Social Security trace, criminal record check, credit check, driving record, employment and education, and social media. The Social Security number trace is the most basic of its kind. Employers do it to check someone’s credit history…

To a layperson, the mention of the word “blockchain” automatically brings cryptocurrencies to mind. It’s understandable why that’s the case, as the said technology is the backbone of digital currencies. But while blockchains are central to the continued existence of digital coins like Bitcoin, Ethereum, and Monero, this isn’t the only application of this technology. Even if you’re not interested in Bitcoin or if your Monero wallet has yet to hold a single coin, it’s still a smart idea to familiarize yourself with blockchains and how they work. There’s a good chance that this technology will become more relevant outside…

Finding good web design inspiration online can occasionally feel like you are panning for gold. Regardless of what your personal interest might be when it comes to design, you need to make sure that you have a source that always offers something interesting. Editor X is one such design blog, committed to offering inspiration to businesses, web designers, and any other interested parties who might be out there. Here are some of the reasons why this is such a good site to follow. A Range of Blogs Editor X accepts creators from all over the world and in a variety…

One cannot talk about digital marketing without mentioning content marketing. Content helps businesses attract new customers, create brand awareness, and improve sales. There is no content marketer that does not aim to produce quality content that will help achieve the marketing goals of the business. Still, content marketing is not always easy, especially if you are just starting a business and do not have a marketing team. There are several challenges that you might face, but with the right tools, you can overcome them. Read on to find out what some of the challenges are and how to overcome them. Consistency For…

Starting a business is a lesson in patience, budgeting, and stress management. The costs of starting a business can be overwhelming, especially as rent and supply prices continue to rise. Calculating startup costs gives entrepreneurs a good idea of their beginning expenses and budgetary requirements. Understanding that some startup costs can kill the startup prepares entrepreneurs for what could come their way. Office space Paying for an office space can be a significant burden for businesses that do not have the cash flow to cover it. To save money, entrepreneurs can run their new businesses from their homes and use…

On social media, businesses can share updates about their company, products, or services, or create and distribute content that promotes their business. Here are 14 effective ways businesses can promote their business on social media: 1. Choose Your Content Creators Wisely It’s important to choose content creators who are knowledgeable about your industry and can create high-quality content. You need to use tools and an influencer marketing platform to analyze and narrow down to the most appropriate creator for your brand. Some businesses make the mistake of hiring content creators who are not familiar with their industry, which can result in…

As we all know, the data that business entities have is very confidential. Of course, that data is very important to them but if its security is ignored then the business will inevitably suffer huge losses. The question here is whether the software that businesses have installed to protect their data is capable of keeping it secure? Along with the answer to this question, we also need to look at the basis on which the business enterprise has implemented any software. This means that the business has to install the software to ensure that its data is kept safe and…

Conducting market research is one of the mandatory aspects of running a business today. Modern business organizations have two options for how they want to do their market research. They can either do it in-house or leave it to third-party data marketplaces. Each option comes with its own unique benefits and advantages, as well as challenges. Since a third-party data marketplace can help to develop and deploy an agile, flexible, and scalable enterprise data architecture for gathering competitor insights, consumer information, and product intelligence, let’s see how outsourcing market research can benefit your organization. Improved confidentiality Modern companies rely on…

We all know that electric vehicles are the future of transportation, and many companies, such as Blade are already investing in this technology. But what you may not know is that electric vertical aircraft are going to revolutionize air travel. These new aircraft will be much more efficient and environment-friendly than gas-powered planes. They could eventually make traditional airports obsolete. So what are these aircraft, and what benefits could they bring? Let’s take a closer look! What Are eVTOLs? Electric vertical takeoff and landing aircraft (EVTOL) are an emerging class of air transportation. They may utilize tiled wings, ducted fans,…

Cloud computing is a vast industry, and it’s only getting bigger. As the number of devices used in the workplace trends upwards, the demands on IT departments follow a similar trajectory. Today, businesses face an unprecedented number of significant data management challenges as digital transformation scoots closer to the top of priority lists. Cloud computing is a flexible, scalable, reliable solution that helps organizations manage this change. In essence, cloud computing takes the computing services that would otherwise be each company’s responsibility to handle, such as storage and processing, and performs them over the Internet. This adaptation allows companies to…

The Project Management Professional (PMP) is the most broadly recognized and recommended Project Management Certification worldwide. It enables you to work with great effectiveness. It certifies your Project Management Skills. PMP Certification in Toronto is a highly paid job that is pegged to grow by 33% between 2020 to 2025. It imparts you both, strategic and business skills. PMP Certification in Toronto gives you a high-paying job. This certification plays a vital role in your life. It makes you passionate about your project and enables you to complete the task with efficiency. This makes you capable of doing your task…